Gap Buisness
Analysis
& 6 month Plan
The Ask:
Demonstrated the ability to think like a retail buyer by analyzing a brand, forecasting sales, and building a strategic assortment and purchasing plan that responds to consumer behavior and market trends.
Analyze a retail brand and develop a strategic 6-month buying plan that increases sales through data-driven decisions, assortment planning, and purchase execution.
How I took âThe Askâ
My Team
Elizabeth Cox
Nora Hennessy
Skills Gained
Retail & Market Analysis
Sales Forecasting & Planning
Assortment Planning
Purchase Order & Budget Management
Strategic Decision-Making
Market Research &
Brand Analysis
My foundation + thinking
I analyzed Gapâs business model, target consumer, and competitive positioning against brands like H&M. Through SWOT analysis and trend research, you identified key strengths, weaknesses, and opportunities influencing performance.
I also evaluated external factors (seasonality, consumer behavior, cultural trends) to understand what drives sales.
Strategy & Planning
My decision-making process
This is the core of the projectâwhere I prove I can think like a buyer.
I developed a 6-month sales plan targeting a 3% increase, using data-driven reasoning to justify monthly fluctuations (ex: back-to-school, holiday peaks, post-season drops). Then I created an assortment plan, determining product category distribution based on demand and trends.
Every decision was made to balance profitability, timing, and consumer relevance.
Assortment & Buyings
How I applied it in a real scenario
This section shows I can actually do the job, not just plan it.
I translated strategy into execution by selecting products, building a purchase order, and allocating inventory across stores based on performance rankings. I worked within a fixed budget ($50Kâ$60K), ensuring financial accuracy and strategic distribution.
This phase reflects real-world buying responsibilities, from product selection to inventory planning.
Final Outcome
Developed a comprehensive retail buying strategy for Gap, integrating market analysis, sales forecasting, and assortment planning to drive a projected increase in sales. This project demonstrates my ability to think strategically, make data-driven decisions, and execute a full buying process from concept to purchase.